DYMCHURCH HERITAGE
TRAIL LEAFLET

THE BRIEF

The Dymchurch & District Heritage Group wanted a leaflet showing a map of a trail around Dymchurch that could be followed to discover the history of some of the oldest and more interesting buildings in the village. A map had been worked on but it clearly needed to be looked at professionally.

I was asked to look at:
1) How best to show the information and map in a leaflet that people would want to pick up and follow.
2) Also include photos of every building - thirty-five in total.
3) Work out the best place to start the trail and numbering and how best to walk the route which currently kept backing up on itself.
4) Work out the size it needed to be so that printing quotations could be obtained.

THE ROUTE

After having walked the trail, I found that extra information would be needed to instruct people in which direction to walk and also in identifying some of the buildings.

Because of where I made the walk start and in which direction it went, I could place the buildings and directions close to where you were on the map so the whole, long leaflet didn’t need to be opened upin order to follow it. I also made the route into a continuous loop so you could start it at any point.

THE BUILDINGS

ORIGINALS
Many old photos were supplied to me, some in colour, others in various colours of black & white and sepia. There weren’t any old photos of some buildings so these had to be photographed as they are today.

FINAL PICTURES
To make all the various colours and tones work together, the photos were converted to the same strength of black & white and then made into 3 different tints of sepia. All shapes became either rectangle with a scalloped edge or oval.

LAYOUT

The directions I wrote were fitted around the photos and the map which left a gap in the top left corner. I requested that a short history be written as an introduction to the map and included a photo of the whole High Street.

The content was laid over old paper and everything was done in a vintage style.

FRONT COVER

I wrote the copy in a late-medieval manner using initial caps as was often done in the early days of printing.
I was informed that a new village sign was currently being made and decided to incorporate this on the front cover along with The Slogan of Romney Marsh - “Serve God, Honour the King, but First Maintain the Wall”. This refers to the sea wall that protects the whole of Romney Marsh and is particularly relevant to Dymchurch.

BACK COVER

After the front cover, the back cover is what makes you decide whether to read the rest of the leaflet or not so I wrote this highlighting some of the more interesting aspects of the trail.

DOWNLOAD A PDF OF THE LEAFLET

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LYDD, GREATSTONE &
DUNGENESS LEAFLET

THE BRIEF

To promote tourism to the Parish of Lydd, Romney Marsh, Kent with an A3 leaflet folded to DL (third A4) with information and history on one side and an A3 map on the other.

BACKGROUND

Romney Marsh is a sparsely populated area lying mostly of the south coast of Kent. At first glance, the parish has little to offer for family holidays as there is little accommodation, no amusemant arcades and very few toilets, facilities, take aways and restaurants. Historically, a lot happened here but there is little left to visit and it can’t begin to compete with the lovely medieval towns of Rye and Winchelsea a few miles away. The nuclear power station and army barracks does little to help this impression.

UNIQUE SELLING POINT (USP)

After much research online and studying ordanance survey maps, I finally found the USP - it is an absolutely wonderful place as long as you love the outdoors.

OUTSIDE OF THE LEAFLET

The cover features photos of many of the aspects of the area without making it too busy. The inside folded page has maps showing where it is with a full description of how to get there by any mode of transport. The back cover highlights the great variation of things to do and see. The inside folded page has maps showing where it is with a full description of how to get there by any mode of transport.

The inside folded page has maps showing where it is with a full description of how to get there by any mode of transport.

THE ROUTE

After having walked the trail, I found that extra information would be needed to instruct people in which direction to walk and also in identifying some of the buildings.

Because of where I made the walk start and in which direction it went, I could place the buildings and directions close to where you were on the map so the whole, long leaflet didn’t need to be opened upin order to follow it. I also made the route into a continuous loop so you could start it at any point.

THE BUILDINGS

ORIGINALS
Many old photos were supplied to me, some in colour, others in various colours of black & white and sepia. There weren’t any old photos of some buildings so these had to be photographed as they are today.

FINAL PICTURES
To make all the various colours and tones work together, the photos were converted to the same strength of black & white and then made into 3 different tints of sepia. All shapes became either rectangle with a scalloped edge or oval.

LAYOUT

The directions I wrote were fitted around the photos and the map which left a gap in the top left corner. I requested that a short history be written as an introduction to the map and included a photo of the whole High Street.

The content was laid over old paper and everything was done in a vintage style.

FRONT COVER

I wrote the copy in a late-medieval manner using initial caps as was often done in the early days of printing.
I was informed that a new village sign was currently being made and decided to incorporate this on the front cover along with The Slogan of Romney Marsh - “Serve God, Honour the King, but First Maintain the Wall”. This refers to the sea wall that protects the whole of Romney Marsh and is particularly relevant to Dymchurch.

BACK COVER

After the front cover, the back cover is what makes you decide whether to read the rest of the leaflet or not so I wrote this highlighting some of the more interesting aspects of the trail.

DOWNLOAD A PDF OF THE LEAFLET

To close this window, refresh the page or go back to top and click on the X.